Back

Who am I?

Marco Marin

Senior Product Designer

Experienced Senior Product Designer with 5+ years of experience driving end-to-end UX for B2B and B2C for all digital platforms. Expert in leading design squads, conducting discoveries, mapping user flows and making sense of the interconnected nature of complex digital services. Skilled in Figma, stakeholder management, and cross-functional collaboration with design, product and engineering teams.

My traits as a designer

Understand people deeply

Naturally energised by working alongside others, I believe that collaboration and transparency toward achieving a mutual goal are essential to building the foundations of a great team. Open communication helps to foster an environment where everyone can contribute their best.

Understand people deeply

I use data to help me identify user behaviours and patterns that are typically difficult to understand from merely observation. With data I am able to use as clear leverage when convincing stakeholders to agree with my decisions. Additionally, I have a good understanding of the metrics to hit and improve upon.

Open to feedback

I use data to help me identify user behaviours and patterns that are typically difficult to understand from merely observation. With data I am able to use as clear leverage when convincing stakeholders to agree with my decisions. Additionally, I have a good understanding of the metrics to hit and improve upon.

Strong craftsmenship

Using a varied stack of software is key to getting the best of my needs in delivering the best outcome. I’ve been a design practitioner for 5+ years and made it my passion making me exceptionally well at it. I put thought, love, care and attention to what I produce.

High level of agency

I go after what I want despite my circumstances not being perfect. I’m actionable, confident and alert when taking ownership of a situation well before it matures. I identify problems before they become obvious to others.

Product strategist

I have a natural ability to foresee the product vision with optimism and pragmatism. Consequently, setting epics and OKRs for the team to structure delivery outputs, with a great level of understanding of considerations, risks, resourcing and success metrics

Solve problems that drive business goals

Delivering quality outcomes for customers is great, however, my experience means Iam able to create solutions that solve user problems and drive business growth. I am always open to make trade-offs when my design solutions doesn’t do both. Commerciality X UX go hand in hand.

Opinionated yet adaptable

I actively seek and value 360-degree feedback from colleagues and stakeholders. This ongoing feedback helps me refine my people management skills and continuously improve how I work, benefiting both the team and the organisation.

Embraces ambiguity

I throw myself into the deep end and do not sit around waiting for senior stakeholders to provide the next instruction. I find ways of inserting myself into conversations early on so that I can thrive in ambiguous problem spaces. By being part of earlier conversations, I become better at identifying the right problem to solve and be steps ahead to shine the light on thr right direction.

Natural storyteller

I actively seek and value 360-degree feedback from colleagues and stakeholders. This ongoing feedback helps me refine my people management skills and continuously improve how I work, benefiting both the team and the organisation.

Achievements

Designing a 3x award winning service

Led a multi-disciplinary team of 30+ colleagues through a successful discovery phase resulting in digitising an archaic, monolithic, offline experience for business banking customers at Lloyds Banking Group. Previously, 3 million businesses had to use the bank’s telephony team or a Relationship Manager to open and manage a business savings account. Now, customers can enjoy a mobile first digital experience allowing them to open savings account in 2 hours as opposed to 3 working days.

 

Consequently, this digital transformation has won 2 awards:

  • National Tech Awards 2024 for UX Technology of the year and Best Digital Transformation for CX operations
  • UK Business Tech Awards 2025 for the category of Transformation Through Technology

Leading a beta service assessment result in ‘met’ outcome

Led a multi-disciplinary team of 30+ colleagues through a successful discovery phase resulting in digitising an archaic, monolithic, offline experience for business banking customers at Lloyds Banking Group. Previously, 3 million businesses had to use the bank’s telephony team or a Relationship Manager to open and manage a business savings account. Now, customers can enjoy a mobile first digital experience allowing them to open savings account in 2 hours as opposed to 3 working days.

 

Consequently, this digital transformation has won 2 awards:

  • National Tech Awards 2024 for UX Technology of the year and Best Digital Transformation for CX operations
  • UK Business Tech Awards 2025 for the category of Transformation Through Technology

Improved Financial Wellbeing for 594k customers

Led a team of designers and researchers to understand, design and deliver Benefits Calculator to LBG customers, resulting in 594k people identifying an average of £628 per month in eligible benefits, improving household financial resilience.

Accelerated Business Banking Growth

Led a multi-disciplinary team of 30+ business, product, design, and engineering colleagues through a successful discovery phase that resulted in the bank’s business deposit balance swelling from £1.2 billion to £1.8 billion in just 6 months. I also led the reduction of customer onboarding times from 3 working days down to 2 hours through automation, thus saving 30 hours a week of manual processes (384k per year).

Education

De Montfort University

Leicester, UK

Design Management & Entrepreneurship MA

2019 - 2020

Grade: Distinction

  • Service Design
  • Research methods
  • UX Design
  • Branding
  • Business Management

Brunel University

London, UK

Industrial Design & Technology BA

2015 - 2018

Grade: 2.2

  • Service Design
  • Graphic Design
  • Design Thinking
  • Business Branding
  • Business Management

Experience

Senior Product Designer

April 2024 - Present

Design lead for a multidisciplinary squad building the flagship native service in the ‘Rewards’ space.

  • Define UX strategy across discovery, prototyping, usability testing, and delivery.
  • Plan and map user flows, journeys, and research opportunities, ensuring clarity and consistency across complex end-to-end experiences.
  • Defining the design vision from discovery through delivery, using research insights, customer feedback, and data to drive decisions.
  • Facilitate collaborative workshops and usability sessions, inviting contributions from every team member and valuing difference for stronger outcomes.​​
  • Advocate for transparency and honest communication—sharing business priorities while focusing empathetically on customer needs and creating accessible, impactful bank services.
  • Regularly present to senior stakeholders, influencing strategic priorities and quantifying the value of every design choice demonstrating the value of design decisions, while championing a culture of trust and clarity.
  • Collaborating with other designers, product owners and customer propositions to prototype, iterate, and release accessible, measurable, and valuable services.
  • Championing agile design practices, continuous improvement, and outcome-driven ways of working.
  • Nurturing a positive, inclusive squad culture built on trust, appreciation, and shared growth.

Service Designer

February 2023 - April 2024

  • Collaborated in agile multi-disciplinary squads to design complex digital services.
  • Line managed a team of three designers.
  • Created service design artefacts — journey maps, blueprints, and process maps — and translated them into functional Figma prototypes using GOV.UK design system components.

Service Designer

February 2022 - February 2023

  • Collaborated in agile multi-disciplinary squads to design complex digital services.
  • Line managed a team of three designers.
  • Created service design artefacts — journey maps, blueprints, and process maps — and translated them into functional Figma prototypes using GOV.UK design system components.

Lecturer (Design)

September 2020 - March 2022

  • Taught master’s students in UX Design, Research Methods, and Branding.
  • Designed and delivered workshops on design thinking and service innovation for 50+ students.

Personal skills

Personable and honest

Always bringing authenticity, empathy, and vulnerability to leadership and team interactions

Nurturing team culture

Valuing every voice, championing input, and fostering belonging.​​

Transparent communicator

Articulating priorities clearly while responding to individual concerns and goals.​​

Inclusive decision-making

Articulating priorities clearly while responding to individual concerns and goals.​​

Mentorship and empowerment

Always bringing authenticity, empathy, and vulnerability to leadership and team interactions

Community advocate

Facilitating forums where new ideas are shared, debated, and grown collectively.​​

Mentorship

Mentorship

September 2020 - Present

  • Mentored 5 design graduates (2 ongoing).
  • Offering CV writing, portfolio reviews, industry connections, and an overall design role model to support life after university.

Why do I mentor?

Being the first in my family to attend university, I faced difficulties that students undoubted go through - why not mentor!

Resume

LinkedIn

About me

Design philosophy

Projects

View CV

LinkedIn

Back

Who am I?

Marco Marin

Senior Product Designer

Experienced Senior Product Designer with 5+ years of experience driving end-to-end UX for B2B and B2C for all digital platforms. Expert in leading design squads, conducting discoveries, mapping user flows and making sense of the interconnected nature of complex digital services. Skilled in Figma, stakeholder management, and cross-functional collaboration with design, product and engineering teams.

My traits as a designer

Understand people deeply

Naturally energised by working alongside others, I believe that collaboration and transparency toward achieving a mutual goal are essential to building the foundations of a great team. Open communication helps to foster an environment where everyone can contribute their best.

Understand people deeply

I use data to help me identify user behaviours and patterns that are typically difficult to understand from merely observation. With data I am able to use as clear leverage when convincing stakeholders to agree with my decisions. Additionally, I have a good understanding of the metrics to hit and improve upon.

Open to feedback

I use data to help me identify user behaviours and patterns that are typically difficult to understand from merely observation. With data I am able to use as clear leverage when convincing stakeholders to agree with my decisions. Additionally, I have a good understanding of the metrics to hit and improve upon.

Strong craftsmenship

Using a varied stack of software is key to getting the best of my needs in delivering the best outcome. I’ve been a design practitioner for 5+ years and made it my passion making me exceptionally well at it. I put thought, love, care and attention to what I produce.

High level of agency

I go after what I want despite my circumstances not being perfect. I’m actionable, confident and alert when taking ownership of a situation well before it matures. I identify problems before they become obvious to others.

Product strategist

I have a natural ability to foresee the product vision with optimism and pragmatism. Consequently, setting epics and OKRs for the team to structure delivery outputs, with a great level of understanding of considerations, risks, resourcing and success metrics

Solve problems that drive business goals

Delivering quality outcomes for customers is great, however, my experience means Iam able to create solutions that solve user problems and drive business growth. I am always open to make trade-offs when my design solutions doesn’t do both. Commerciality X UX go hand in hand.

Opinionated yet adaptable

I actively seek and value 360-degree feedback from colleagues and stakeholders. This ongoing feedback helps me refine my people management skills and continuously improve how I work, benefiting both the team and the organisation.

Embraces ambiguity

I throw myself into the deep end and do not sit around waiting for senior stakeholders to provide the next instruction. I find ways of inserting myself into conversations early on so that I can thrive in ambiguous problem spaces. By being part of earlier conversations, I become better at identifying the right problem to solve and be steps ahead to shine the light on thr right direction.

Natural storyteller

I actively seek and value 360-degree feedback from colleagues and stakeholders. This ongoing feedback helps me refine my people management skills and continuously improve how I work, benefiting both the team and the organisation.

Achievements

Designing a 3x award winning service

Led a multi-disciplinary team of 30+ colleagues through a successful discovery phase resulting in digitising an archaic, monolithic, offline experience for business banking customers at Lloyds Banking Group. Previously, 3 million businesses had to use the bank’s telephony team or a Relationship Manager to open and manage a business savings account. Now, customers can enjoy a mobile first digital experience allowing them to open savings account in 2 hours as opposed to 3 working days.

 

Consequently, this digital transformation has won 2 awards:

  • National Tech Awards 2024 for UX Technology of the year and Best Digital Transformation for CX operations
  • UK Business Tech Awards 2025 for the category of Transformation Through Technology

Leading a beta service assessment result in ‘met’ outcome

Led a multi-disciplinary team of 30+ colleagues through a successful discovery phase resulting in digitising an archaic, monolithic, offline experience for business banking customers at Lloyds Banking Group. Previously, 3 million businesses had to use the bank’s telephony team or a Relationship Manager to open and manage a business savings account. Now, customers can enjoy a mobile first digital experience allowing them to open savings account in 2 hours as opposed to 3 working days.

 

Consequently, this digital transformation has won 2 awards:

  • National Tech Awards 2024 for UX Technology of the year and Best Digital Transformation for CX operations
  • UK Business Tech Awards 2025 for the category of Transformation Through Technology

Improved Financial Wellbeing for 594k customers

Led a team of designers and researchers to understand, design and deliver Benefits Calculator to LBG customers, resulting in 594k people identifying an average of £628 per month in eligible benefits, improving household financial resilience.

Accelerated Business Banking Growth

Led a multi-disciplinary team of 30+ business, product, design, and engineering colleagues through a successful discovery phase that resulted in the bank’s business deposit balance swelling from £1.2 billion to £1.8 billion in just 6 months. I also led the reduction of customer onboarding times from 3 working days down to 2 hours through automation, thus saving 30 hours a week of manual processes (384k per year).

Education

De Montfort University

Leicester, UK

Design Management & Entrepreneurship MA

2019 - 2020

Grade: Distinction

  • Service Design
  • Research methods
  • UX Design
  • Branding
  • Business Management

Brunel University

London, UK

Industrial Design & Technology BA

2015 - 2018

Grade: 2.2

  • Service Design
  • Graphic Design
  • Design Thinking
  • Business Branding
  • Business Management

Experience

Senior Product Designer

April 2024 - Present

Design lead for a multidisciplinary squad building the flagship native service in the ‘Rewards’ space.

  • Define UX strategy across discovery, prototyping, usability testing, and delivery.
  • Plan and map user flows, journeys, and research opportunities, ensuring clarity and consistency across complex end-to-end experiences.
  • Defining the design vision from discovery through delivery, using research insights, customer feedback, and data to drive decisions.
  • Facilitate collaborative workshops and usability sessions, inviting contributions from every team member and valuing difference for stronger outcomes.​​
  • Advocate for transparency and honest communication—sharing business priorities while focusing empathetically on customer needs and creating accessible, impactful bank services.
  • Regularly present to senior stakeholders, influencing strategic priorities and quantifying the value of every design choice demonstrating the value of design decisions, while championing a culture of trust and clarity.
  • Collaborating with other designers, product owners and customer propositions to prototype, iterate, and release accessible, measurable, and valuable services.
  • Championing agile design practices, continuous improvement, and outcome-driven ways of working.
  • Nurturing a positive, inclusive squad culture built on trust, appreciation, and shared growth.

Service Designer

February 2023 - April 2024

  • Collaborated in agile multi-disciplinary squads to design complex digital services.
  • Line managed a team of three designers.
  • Created service design artefacts — journey maps, blueprints, and process maps — and translated them into functional Figma prototypes using GOV.UK design system components.

Service Designer

February 2022 - February 2023

  • Collaborated in agile multi-disciplinary squads to design complex digital services.
  • Line managed a team of three designers.
  • Created service design artefacts — journey maps, blueprints, and process maps — and translated them into functional Figma prototypes using GOV.UK design system components.

Lecturer (Design)

September 2020 - March 2022

  • Taught master’s students in UX Design, Research Methods, and Branding.
  • Designed and delivered workshops on design thinking and service innovation for 50+ students.

Personal skills

Personable and honest

Always bringing authenticity, empathy, and vulnerability to leadership and team interactions

Nurturing team culture

Valuing every voice, championing input, and fostering belonging.​​

Transparent communicator

Articulating priorities clearly while responding to individual concerns and goals.​​

Mentorship and empowerment

Always bringing authenticity, empathy, and vulnerability to leadership and team interactions

Community advocate

Facilitating forums where new ideas are shared, debated, and grown collectively.​​

Inclusive decision-making

Articulating priorities clearly while responding to individual concerns and goals.​​

Mentorship

Mentorship

September 2020 - Present

  • Mentored 5 design graduates (2 ongoing).
  • Offering CV writing, portfolio reviews, industry connections, and an overall design role model to support life after university.

Why do I mentor?

Being the first in my family to attend university, I faced difficulties that students undoubted go through - why not mentor!

Resume

LinkedIn

About me

View CV

LinkedIn

Back

Who am I?

Marco Marin

Senior Product Designer

Experienced Senior Product Designer with 5+ years of experience driving end-to-end UX for B2B and B2C for all digital platforms. Expert in leading design squads, conducting discoveries, mapping user flows and making sense of the interconnected nature of complex digital services. Skilled in Figma, stakeholder management, and cross-functional collaboration with design, product and engineering teams.

My traits as a designer

Understand people deeply

I study people obsessively. Whether this is understanding users of a product or service or those I work around, I make it my responsibility to understand people on a deeper level. That way I can help users form a new habit or break an old one.

Understand people deeply

I use data to help me identify user behaviours and patterns that are typically difficult to understand from merely observation. With data I am able to use as clear leverage when convincing stakeholders to agree with my decisions. Additionally, I have a good understanding of the metrics to hit and improve upon.

Open to feedback

I am open to 360 feedback on my work output or my individual performance. With my work I often facilitate crits, drop ins or 121s to give my team the chance to contribute and shape the outcome. Doing so builds trust and a feeling of empowerment that creates a positive workplace culture.

Strong craftsmenship

Using a varied stack of software is key to getting the best of my needs in delivering the best outcome. I’ve been a design practitioner for 5+ years and made it my passion making me exceptionally well at it. I put thought, love, care and attention to what I produce.

High level of agency

I go after what I want despite my circumstances not being perfect. I’m actionable, confident and alert when taking ownership of a situation well before it matures. I identify problems before they become obvious to others.

Product strategist

I have a natural ability to foresee the product vision with optimism and pragmatism. Consequently, setting epics and OKRs for the team to structure delivery outputs, with a great level of understanding of considerations, risks, resourcing and success metrics

Solve problems that drive business goals

Delivering quality outcomes for customers is great, however, my experience means Iam able to create solutions that solve user problems and drive business growth. I am always open to make trade-offs when my design solutions doesn’t do both. Commerciality and UX belong hand in hand.

Opinionated yet adaptable

I have strong opinions, but I hold them loosely. I do not shy away from sharing my point of view and I back it up with evidence. However, in light of new evidence and/or convincing perspectives, I am able to actively listen and change my opinion. I am a strong contributor with the ability to learn and grow in my mindset

Embraces ambiguity

I throw myself into the deep end and do not sit around waiting for senior stakeholders to provide the next instruction. I find ways of inserting myself into conversations early on so that I can thrive in ambiguous problem spaces. By being part of earlier conversations, I become better at identifying the right problem to solve and be steps ahead to shine the light on thr right direction.

Natural storyteller

I use personable and relatable storytelling techniques to connect the importance of both commercial goals and user needs to an audience of designers and non-designers. I use real user problems and needs coupled with business outcomes to frame the story in a way that interests each individual audience member. This makes it easy to influence my team and sell my ideas to senior stakeholders.

Achievements

Designing a 3x award winning service

Led a multi-disciplinary team of 30+ colleagues through a successful discovery phase resulting in digitising an archaic, monolithic, offline experience for business banking customers at Lloyds Banking Group. Previously, 3 million businesses had to use the bank’s telephony team or a Relationship Manager to open and manage a business savings account. Now, customers can enjoy a mobile first digital experience allowing them to open savings account in 2 hours as opposed to 3 working days.

 

Consequently, this digital transformation has won 2 awards:

  • National Tech Awards 2024 for UX Technology of the year and Best Digital Transformation for CX operations
  • UK Business Tech Awards 2025 for the category of Transformation Through Technology

Leading a beta service assessment result in ‘met’ outcome

Led a multi-disciplinary team of 30+ colleagues through a successful discovery phase resulting in digitising an archaic, monolithic, offline experience for business banking customers at Lloyds Banking Group. Previously, 3 million businesses had to use the bank’s telephony team or a Relationship Manager to open and manage a business savings account. Now, customers can enjoy a mobile first digital experience allowing them to open savings account in 2 hours as opposed to 3 working days.

 

Consequently, this digital transformation has won 2 awards:

  • National Tech Awards 2024 for UX Technology of the year and Best Digital Transformation for CX operations
  • UK Business Tech Awards 2025 for the category of Transformation Through Technology

Improved Financial Wellbeing for 594k customers

Led a team of designers and researchers to understand, design and deliver Benefits Calculator to LBG customers, resulting in 594k people identifying an average of £628 per month in eligible benefits, improving household financial resilience.

Accelerated Business Banking Growth

Led a multi-disciplinary team of 30+ business, product, design, and engineering colleagues through a successful discovery phase that resulted in the bank’s business deposit balance swelling from £1.2 billion to £1.8 billion in just 6 months. I also led the reduction of customer onboarding times from 3 working days down to 2 hours through automation, thus saving 30 hours a week of manual processes (384k per year).

Education

De Montfort University

Leicester, UK

Design Management & Entrepreneurship MA

2019 - 2020

Grade: Distinction

  • Service Design
  • Research methods
  • UX Design
  • Branding
  • Business Management

Brunel University

London, UK

Industrial Design & Technology BA

2015 - 2018

Grade: 2.2

  • Service Design
  • Graphic Design
  • Design Thinking
  • Business Branding
  • Business Management

Experience

Senior Product Designer

April 2024 - Present

Design lead for a multidisciplinary squad building the flagship native service in the ‘Rewards’ space.

  • Define UX strategy across discovery, prototyping, usability testing, and delivery.
  • Plan and map user flows, journeys, and research opportunities, ensuring clarity and consistency across complex end-to-end experiences.
  • Defining the design vision from discovery through delivery, using research insights, customer feedback, and data to drive decisions.
  • Facilitate collaborative workshops and usability sessions, inviting contributions from every team member and valuing difference for stronger outcomes.​​
  • Advocate for transparency and honest communication—sharing business priorities while focusing empathetically on customer needs and creating accessible, impactful bank services.
  • Regularly present to senior stakeholders, influencing strategic priorities and quantifying the value of every design choice demonstrating the value of design decisions, while championing a culture of trust and clarity.
  • Collaborating with other designers, product owners and customer propositions to prototype, iterate, and release accessible, measurable, and valuable services.
  • Championing agile design practices, continuous improvement, and outcome-driven ways of working.
  • Nurturing a positive, inclusive squad culture built on trust, appreciation, and shared growth.

Service Designer

February 2023 - April 2024

  • Collaborated in agile multi-disciplinary squads to design complex digital services.
  • Line managed a team of three designers.
  • Created service design artefacts — journey maps, blueprints, and process maps — and translated them into functional Figma prototypes using GOV.UK design system components.

Service Designer

February 2022 - February 2023

  • Collaborated in agile multi-disciplinary squads to design complex digital services.
  • Line managed a team of three designers.
  • Created service design artefacts — journey maps, blueprints, and process maps — and translated them into functional Figma prototypes using GOV.UK design system components.

Lecturer (Design)

September 2020 - March 2022

  • Taught master’s students in UX Design, Research Methods, and Branding.
  • Designed and delivered workshops on design thinking and service innovation for 50+ students.

Personal skills

Personable and honest

Always bringing authenticity, empathy, and vulnerability to leadership and team interactions

Nurturing team culture

Valuing every voice, championing input, and fostering belonging.​​

Transparent communicator

Articulating priorities clearly while responding to individual concerns and goals.​​

Mentorship and empowerment

Creating uplift through feedback, guidance, and structured development forums.​​

Community advocate

Facilitating forums where new ideas are shared, debated, and grown collectively.​​

Inclusive decision-making

Aligning diverse perspectives for stronger business and customer outcomes.​​

Mentorship

Mentorship

September 2020 - Present

  • Mentored 5 design graduates (2 ongoing).
  • Offering CV writing, portfolio reviews, industry connections, and an overall design role model to support life after university.

Why do I mentor?

Being the first in my family to attend university, I faced difficulties that students undoubted go through - why not mentor!